2021.09.03 | COMMENTARY
文脈
Tomoki Tanushi, director of ANACHRONORM,
has extracted the "context" he has felt throughout his career,
and created the brand "context," which reinterprets traditional manufacturing from a new perspective.
"context"
The first collaboration items with Joe Cruz,
sweat hoodies and crew neck shirts,
have arrived for in-store and online restock.

・CONTEXT-002 Context With Joe Cruz Hoodie
WHITE / BLACK

・CONTEXT-003 Context With Joe Cruz Crewneck Shirts
WHITE / BLACK

design


The front features Joe Cruz's handwritten original logo, and the back uses a single cut from ANACHRONORM's portrait series, which was shot over about three years starting around 2015, with his unique paint design applied to it.
The original portrait on the sweat shirt and Joe Cruz's artwork and graffiti create a fresh piece that evokes a sense of nostalgia.
【Joe Cruz 】 http://jcruz.co.uk/
A collage artist born in London in 1988.
He has collaborated with various fashion brands such as
Adidas, STUSSY, New Balance, and G-SHOCK.
style




Please enjoy Joe Cruz's artwork
and wear it in various styles, regardless of age or gender.